Career growth

Personal branding

Make the value and perspective you bring easier for other people to understand.

A practical starting point

Three principles to take into the conversation

  1. 1

    Choose the problems and contribution you want to be known for.

  2. 2

    Use specific work and outcomes instead of broad self-descriptions.

  3. 3

    Keep your message consistent while adapting it to the audience.

Try this opening

“The work I’m strongest at is…, especially when…”

Adapt this opening to your situation and say it in your own words.

Prepare in a few minutes

  • Write down the outcome you want from the conversation.
  • Separate what you observed from what you assume.
  • Choose one point the other person needs to understand.
  • Plan a question that makes room for their perspective.